UX Designer/ Researcher
what am I responsible for？
User Research
User interview / Questionnaire
A/B test
Design the test and analyze the result.
UX Design
User flow / Wireframe / Prototype
Data Analysis
Track the performance by GA.
UX Workshop
Design Thinking / Gestalt
Research - Nudge
To see which wording can nudge user more to buy on different pages of our platform.
I received 605 valid questionnaires and interviewed 10 users to analyze the results.
Other Researches
I am the Owner of User interviews/questionnaires, I designed different research topic every month.
SUS/NPS
We test and track the performance of SUS / NPS and user feedback regularly.
User interview
/Questionnaire
We did the user survey by user interview or questionnaire before designing.
Proposal
Base on the finding of research, we would propose proactively.
- A/B test -
Design the test on the Google Optimize and analyze the result.
Test whether vertical version or horizontal version has better performance.
Test if display more campaign labels will increase attractiveness of our products and thus encourage users to click.
Test if use wording "折後價" instead of "特價" label on product card to see if it is more attractive to user and reduce user's uncertainty about "特價" label. Also save the space for other labels.
Test what information is more important on product cards.
Test if the "keep shopping" button is removed, user will more likely to click "keeping paying".
Test current and the new config to see if click rate can increase on "Limited time offer" widget of App Top.
Tools of A/B test
Google Analysis
Google OptimizeTrack the performance.
Crazy egg
To see the heat map.
A/B test calculator
To see if the test is significant.
- UX Design -
Design the wireframe / prototype / userflow
userflow
- Data Analysis -
Google Analysis
Firebase
Data Studio
Google Optimize
Design Thinking
Hold the design thinking workshop to build a consensus among designers,
also inspire some ideas of design.
Introduce the process of design thinking.
Cool hunting
Prototype
User journey
Empathy Map
Persona
Build the personas of our platform.
Introduce the process of building personas.
Brainstorm about the attributes of personas.
Send the questionnaires to the users of our platform,
then divided users into 8 types according to the results.
persona phase 1
persona phase 2
Research Methods
Including how to design the questionnaire, how to run an user interview.
Affinity diagrams
Competitive Analysis
introduce some laws of UX
Laws of UX
Introduce some laws of UX
Gestalt
Design trends of 2021
